Dementia Friendly Businesses

Why become a dementia friendly business?

According to research commissioned by the Alzheimer’s Association (, Alzheimer’s disease costs U.S. businesses billions each year, stemming from lost productivity, caregiver absenteeism, and the business share of health and long-term care expenses. Making it easier for people with dementia to do everyday business in the community has clear benefits.

  • Retain existing customers. If customers who have dementia and their family caregivers don’t find it easy to use a specific business, they will likely seek out another.
  • Attract new customers. 60% of North Americans with dementia live at home, often with support from families, friends, and the community. Staying engaged in community life means using the businesses that are easy to navigate and have helpful, aware staff.

In this video from, dementia friendly principles allow the Garner family to feel welcomed, supported, and acknowledged by their local businesses.

A dementia friendly organization is one in which people living with dementia can comfortably interact with others and receive services. Staff and management embrace dementia friendly service and communication. Recognized businesses and organizations take steps to make their spaces inclusive and easy to navigate.

Awareness sessions can be offered in 30 minutes (or longer).  Participants learn:

  • Basic dementia facts
  • How to communicate effectively with customers who have dementia
  • Environmental changes that make physical space easier to navigate
  • Dementia friendly business strategies & personalized action plan
  • Principles of Dementia Friendly America & Dementia Friendly WNC

We invite you to create a unique differentiator to your business model. Please join us in strengthening our Dementia Friendly WNC community. 

Comments? Suggestions? Questions? Contact Us

Dementia Friendly Businesses 

  • Asheville Art Museum
  • Americare Pharmacy
  • Alleman Law Firm
  • Brooks-Howell Home
  • Wildwood Herbals

We have also trained the following organizations:

  • High Country Area Agency on Aging (Boone)
  • Land of Sky Regional Council & Senior Companions
  • Laurel Wood Apartments
  • MAHEC medical assistants
  • Odyssey Clay Studios
  • Shiloh Community Center women’s group